The rise of social media has changed the game for many sports teams, with platforms like TikTok offering an opportunity to engage with fans in new and innovative ways. Burnley FC Women, a female football team based in East Lancashire, UK, has become a trailblazer in this area, using TikTok to increase their fanbase, interact with its current followers, and generate more revenue for the club. Their innovative approach has helped to drive buzz around women’s sports and has paved the way for other teams to follow suit.
Burnley FC Women has gone viral on the popular video-sharing platform, TikTok. A million people have seen the team’s live videos, which have received thousands of views thanks to their collaboration with TikTok. Additionally, they are the first football team in the UK to live-stream matches on TikTok, which is also their first shirt sleeve sponsor.
A member of the Burnley Football Club, Burnley FC Women is a professional football team with their home stadium in Burnley, Lancashire, England. Since its inception in 1995, the squad has participated in a number of leagues and competitions, including the FA Women’s National League and the FA Women’s Cup. The team has been actively advertising its brand on social media sites, such as TikTok, in recent years.
The Burnley FC Women’s team first started using TikTok in 2020, and since then, the account has grown significantly in popularity. The team has continuously created and shared interesting content, such as behind-the-scenes videos, challenges, and player interviews. The team’s live videos on TikTok just received one million views, demonstrating the success of their efforts.
The team’s consistent and intriguing content is a major reason for their success on TikTok. They have been interacting with their audience regularly, reacting to comments, and creating content that appeals to their followers. The team’s TikTok account has become a hub for fans to connect with the team and get a glimpse into their daily lives.
Burnley FC Women’s success on TikTok has also had commercial benefits for the club. The team’s partnership with TikTok has resulted in greater financial investment from Burnley FC, with a new gym currently being built specifically for the women’s team. The success of Burnley FC Women on TikTok has also contributed to the platform’s first major move into women’s sports in the UK, with the TikTok Women’s Six Nations and collaboration with UEFA for the Women’s EURO 2022.