When Ashanti debuted as a solo artist in the early 2000s, she was the most successful act in the world at the time, earning her a place in the Guinness Book of World Records. After 20 years, the singer-actress is still a global superstar whose legacy continues to grow. Recently, she has confirmed her partnership with EQ Exchange.
EQ Exchange has been recognized as a Web3 firm run by women. She made history by becoming the first Black woman to co-found a Web3 company. Following her choice to rerecord her debut album in 2021 after obtaining control of her masters, she has recreated it in light of the new business enterprise.
According to the company’s website, EQ Exchange enables artists to own their own IP without incurring additional charges and to engage directly with their audiences, without the middleman. Fans are given EQ tokens in exchange for cash, which they may use to purchase items like Ashanti’s NFT collection.
Furthermore, “I can’t believe my debut record, ‘Ashanti,’ has been released for 20 years. I’m so thankful that you’ve been rocking with me for over two decades. “Now I get to give you something in exchange,” she posted on Instagram. “I’m beyond ecstatic to officially confirm that my NFT collection with EQ Exchange honoring 20 years of “Ashanti” will be available on Wednesday, April 6th, and I want you to acquire these new Masters. Which of the re-recordings should come first?”
In a statement, Ashanti said, “It’s very vital to me to get the point out that artists should own their intellectual property.” “By using new technology to empower me, I’m hoping to prevent other women from suffering through what I’ve gone through.” Those who seize it and make it their own will own the future.”