American actress Reese Witherspoon confirmed that her production company, Hello Sunshine, has joined forces with the NFT World of Women (WoW) to bring NFTs into the entertainment industry. World of Women debuted in July 2021. It has 10,000 authentic pieces created by female creators. It has earned recognition as one of the prominent leaders in the NFT space.
Reese Witherspoon has been an energetic representative in the community. She has used her social media platforms, primarily Twitter Spaces, to emphasize the significance of female-led projects, as well as the opportunities of the metaverse. The collaboration between WoW and Hello Sunshine will facilitate Hello Sunshine to broaden the WoW universe into a wide range of intellectual property, including feature films and television, as well as non-linear scripted and unscripted television series.
Furthermore, this partnership illustrates yet another major step forward in the lifespan and utility NFTs provide to the entertainment world. In addition, Reese stated that while men dominate the crypto and NFT arena, great leaders like World of Women are building incredible networks for women during this enormous shift in media and technology.
Yam Karkai, co-founder and artist for World of Women disclosed that WoW feels that Hello Sunshine can play an important part in influencing the narrative for females in the NFT arena. As an artist, this is new ground for her, and she couldn’t have asked for a greater partner to help WoW spread its wonderful community’s ethos fundamental values through storytelling in new and inventive ways.