This Entrepreneur Startup Encourage Women to Prioritize their Health


Achitha Jacob is an IIT Bombay graduate who joined Harvard Business School only to drop out later to start a femtech startup. She launched a business “Proactive for Her” after realizing that women’s menstrual, sexual, and reproductive health issues, combined with the unavailability of non-judgmental support, have stopped many women from dealing with their healthcare needs.

Proactive for Her is a Bengaluru-based startup that provides judgment-free, reliable, and tailored healthcare solutions for women’s sexual and reproductive health. The startup is supported by a team of medical experts who experience rigorous auditing and training processes. Proactive For Her is pursuing a full-stack service approach with an emphasis on women’s out-patient matters across life stages.

Key Products of Proactive for Her

Proactive for Her has three key products. These products include teleconsultations, diagnostics, and long-term programs. The team charges competitive fees providing the best-in-class consultations for as low as Rs.500, which assists distinguish them from other market offerings. The startup offers women the chance to talk about PCOS with a gynecologist, endocrinologist, dermatologist, mental health expert, and nutritionist to be able to handle different issues of her health. 

Furthermore, Proactive For Her provides diagnostic panels through NABL authorized laboratories, where patients can choose any test recommended by a doctor. In addition, the startup also offers pre and post-testing support through noticing and curating panels, report reading and analysis, and charting next steps and therapy plans.